Park Record

Mechanical Requirements

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     Banner Advertising
Mechanical
Requirements

Deadlines
Demographics
Park Record

Park Record Real Estate Weekly
# Columns Inches
1 column 2.00
2 column 4.13
3 column 6.31
4 column 8.50
5 column 10.63
6 column 12.81

21.5 inches max depth
Description Size
Full Page with Bleed 8.75" wide x 11.25" high
Full Page without Bleed 8.25" wide x 10.75" high
Full Page Trimmed 8.5" wide x 11" high
Half Page Vertical 4" wide x 10.75" high
Half Page Horizontal 8.25" wide x 5.3" high
Quarter Page 4" wide x 5.3" high
Classified Automotive
Column Inches
#columns           inches         picas
1 col.                 1.37              .8
2 col.                 2.70             16
3 col.                 4.20             25
4 col.                 5.60             33
5 col.                 7.10             42
6 col.                 8.50             51
7 col.                 9.90             59
8 col.                 11.3             68
9 col.                 12.8             76
Column Inches
#columns           inches         picas
1 col.                 1.37              .8
2 col.                 2.70             16
3 col.                 4.20             25
4 col.                 5.60             33
5 col.                 7.10             42
6 col.                 8.50             51
7 col.                 9.90             59
8 col.                 11.3             68
9 col.                 12.8             76
Computer-Generated Artwork and Email Requirements
If computer generated artwork is submitted the following conditions must be met or additional charges will apply. Using correct computer generated artwork helps avoid extra charges.

Artwork is accepted in Macintosh compatible programs:
Quark Xpress (preferred) Adobe Illustrator Adobe Photoshop
Only on the following Macintosh compatible disk media:
3.5" Floppy Disks 100MB Zip Disks Jaz Disks CD Rom

Document size should be the same size as finished ad size.
Any text documents should be saved as Word Documents, 5.1 for Macintosh.
All emailed artwork should have the name of the actual customer, the date(s) for the ad to run, and the name of the ad rep.
If the file is large, please compress using the Stuffit program.
All photos must have a resolutions of at least 250 dpi and saved in a tiff format. If the photo is of a property, you must include the address of the property (street name and number)
All copy, images and product dimensions must be 100% tru to size and output ready.
All printer and screen font typsetting files used must be included on the disk with the artwork submission. If fonts cannot be supplied, all type must be changed to paths and curves.
All camera ready ads must be submitted with a hard copy of the ad. If the ad is 4-color, please submit paper separations. Full color laser proofs are encouraged for any 4-color process ad.
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Contact us: ads@parkrecord.com Or Call (435) 649-9014